RED STRIPE SUH WI DWEET
RED STRIPE SUH WI DWEET
Marcus was brought in as creative director to help Red Stripe reigniting its local and global presence with a bold and exciting new campaign. Working in tandem with the Founders Agency, He conceptualized the campaign concept ‘Suh Wi Dweet’, guided local and international teams creatively while building and scripting the manifesto + radio ads in the official campaign song .
RED STRIPE
SUH WI DWEET CAMPAIGN ROLE OVERVIEW
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Marcus conceptualized the campaign slogan of ‘Suh Wi Dweet’, which is to be used for both local and a global campaign.
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Marcus worked with the team to build out the final TVC, reworking the original concept into the final form, which he developed into the visual TVC for the commercial shoot.
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Marcus wrote the lyrics and worked with artiste Busy signal in studio to produce voiceover for the TVC, and the ‘Suh Wi Dweet’ campaign song.
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Marcus wrote all radio ads for the campaign under the main theme and for other Red Stripe brand pillars.